For adidas Originals Autumn Winter 13, online customisation platform miadidas launches the #SneakerSwitch project and encouraging creativity and sharing by initiating a global sneaker exchange. The campaign will be kickstarted by Neil Armstrong, Daru Jones, Noel Clarke, Oliver Rath, Eddie Huang, Jenah Yamamoto and Originals fans who will share their flair and inspiration on a shoe, which will be gifted to someone in a different location.
#SneakerSwitch will then encourage the general public to join in by asking them to design a shoe and share it socially using #sneakerswitch #miadidas and #adidasoriginals hashtags. From photographers and DJs to artists and sneaker bloggers, the chance to receive a pair or design a pair for someone with influence is an exciting opportunity. Designs can be shared amongst consumers through Facebook, Twitter or via e-mail. Customise here
The Style Raconteur 