The first No Alla Violenza t-shirts were designed in late 1989, to promote a peaceful world cup for Italia 90. Initially some retailers rejected them on the grounds that the message was ‘too deep’, however they were soon stocked by shops like Duffer of St George, Bond, Geese, Psyche, Hip and Well Gosh and over the next few months everyone was wearing them.The anti hooigan message was taken up not only by serious football fans but all the cool club people as well, by the end of 1990 they were the must have item. They have been re-released for Brazil and available here
The Style Raconteur 