Old school British outdoors brand Karrimor is about to suprise you. At the moment it is super under-appreciated in its home country by the fashionista who thinks its just a cheap collection which is languishes on the rails of a certain sports retailer but when you actually step back and look at the quality and design it stands equally with any sports brand. Thats not why its going to surprise you though Autumn Winter 15 will see the launch of a new collection K100 which will including a colab with British designer and outerwear guru Nigel Cabourn sitting at an elevated level which I will have more information on soon.
The Japaneese arm of the company have tapped into its countries appreciation of classic walking gear. Knowing that a little clever styling can go a long way in changing brand perception, the label put together a set of uncomplicated, contemporary looks for men and women. Familiar pieces from Karrimor’s archive sit beside reworked styles, the usual mix of shell jackets, rain-hats, parkas, multi-pocket trousers and performance layers utilize technical fabrics including durable, wind resistant Pertex® and the breathable cotton-like Supplex®. A top selection both in looks and spec, send out the signal to your proxy and see more from Karrimor Japan over at the website and as I said keep an eye out here for more on brands rising profile.