At it’s height, BAPE held the crown of streetwear like no other. Since the brand was sold by founder NIGO for the bargain price of $3m, the brand’s relevance has faded to the point that its once iconic ape head and camo patterns are a rarity on streets now awash with box logos and avant-garde sportswear. This like many colabs today are just lazy marketing companies getting together. but that being said who wouldnt want a AAPE Camo Xbox One, on sale in Japan now.
The Style Raconteur 