BEAMS is a multifaceted fashion giant in Tokyo, catering predominantly for the casual wear segment. Within their company, they established bpr BEAMS back in 1992 to tackle non-fashion related products. Now, bpr BEAMS is launching an exciting new line dubbed, DRUG STOREBEAMS. The concept of this line is to create tongue in cheek stationery goods with a medical theme. It’s premiere products revolve around the idea of ‘Grotesque but Cute’, where eyeballs, brain, bones, heart and other medical equipments are transformed into pens, key chains, highlighter markers and stress balls. This line is definitely experimental, however it should find its niche in the diverse Japanese market. All of the products are available at BEAMS stores Japan wide right now.
The Style Raconteur 