Having recently revamped their conceptual store, East-London’s 1948 have today launched a digitalised version of their popular publication in the form of an iPad app. The software consists of a virtual magazine that offers an exclusive look into the world of London’s sport culture and of course, Nike Sportswear. The inaugural edition of the digital read is a double-header, including not only archived material from previous print releases but also new content that gives fans a sneak-peak into some of the 1948’s forthcoming projects, alongside interactive content from local artists, writers and film-makers. The app is free of charge and can be downloaded here, with future editions to be released on a quarterly basis.
rom the Converse by John Varvatos Fall 2011 Collection we present the Chuck Taylor All Star Double Zip. Made with rich premium leather, it features a burnished toe and mid sole, with zipper hardware on either side of the cotton laces. The sneaker comes this season in three colorways.
Purveyors of technical performance through the context of fashion, Stone Island opened its first ever location in Paris on Friday, June 24th. The well-attended event brought out Stone Island President Carlo Rivetti to christen the new space. To further push the agenda, Stone Island showcased an active showing of their latest collection with a presentation of their Liquid Reflective technology. The store is located on the bustling Rue Saint-Honoré
I am sick of seeing people wear those Dr Dre endorsed headphone maybe they sound good but they look shit and very much believe Dre would wear them outside of a photoshoot op. Now these on the other hand look great.
Famous amp maker Marshall shook up the audio world when they released the Marshal Major and Minor headphones. A little over a year later, they’ve now added some phone-friendly additions to their flagship Major cans in the form of an integrated mic and remote. Both features function as you’d expect, allowing users to answer calls and flip through playlists with compatible phones such as the iPhone. Otherwise, the set remains unchanged and still features a matching headband made form the same vinyl as the amplifier, excellent sound quality, and a 6.3mm headphone adapter for musicians and DJs. Best of all the price hasn’t budged and getting more for your money is never a bad thing.
An exciting collaboration between one of the leading names in premium footwear, Diemme and Italian Innovators Stone Island sees the re-creation of the Roccia Vet Boot. Both brands are regarded as leaders in their fields, and this collaboration is no exception. Using the finest materials available, a hard wearing Vibram sole and striking coloured suede, the re-visited robust boot is an incredible collaboration branded with Diemme’s seal of approval. The Yellow has got to be the most head turning sku by far. Available here
J. Crew is no stranger to collaborative design. In fact, CEO Mickey Drexler’s strategic use of partnerships with the likes of Timex and Alden helped to re-launch the brand back onto the fashion scene a few years ago. The American menswear staple now reveals the results of their opportunity to work with Nike: the Vintage Collection. Choosing the Tennis Classic AC and the Cortez Vintage running shoe as their canvas, the design team in charge crafted the former in monochromatic suede with a subtle perforated swoosh and the latter in basic, easy-to-wear combinations of beige, navy and olive green. Both come in two colorways and are given the full Nike vintage treatment. The J. Crew Nike lineup is available now for $75-$90 at their Online Store
Of the four Grand Slam championships in tennis, only Wimbledon lacked the word “open”. Partly because the feat to play on the All England Club‘s grass courts itself is already an unique experience. The oldest among the four and considered by many to be the most prestigious, the remarkable lore and history embedded here, such as the longest tennis match ever at last year’s championship, makes an appearance here a moment to behold. This is especially true for Roger Federer, who is looking forward to win back his number #1 world rank from his long time rival, Rafael Nadal. In support of his intention, Nike and Nike Tennis designed the 2011 London Collection for the most successful tennis player to date.
In accordance to Wimbledon’s “all white” uniform policy, the Roger Federer x Nike Tennis Collection for 2011 Wimbledon is a mostly white affair, with accents in deep green as Federer’s request. Like all performance apparel, Nike’s Dri-FIT fabric played a big role in the creation of the RF Trophy Lawn Polo and Trophy Woven Taped Short. All seams are Sonic Welded, a process which reduced the need of extra fabric or threads and lessen chafing. As with the clay courts of Roland Garros, the lawn surfaces of Wimbledon are notoriously unpredictable. To compensate Federer’s astonishing speed with sure footing, Nike turned to Lunar Vapor 8 Tour again. With its full length Lunarlon foam as outsole for supple support and agility, its Flywire overlay “lock down” each foot for a snug fit, thus ensure Federer to stomp out the competition. See Roger Federer in his new Wimbledon kit starting on June 20th.