Staying true to their aesthetic of creating understated, yet unique garments with a twist. The YMC Dot Print Loopback Sweatshirt is typical of the brand’s approach to everyday basics, with its simple yet cool finish. Constructed from 100% natural indigo dyed cotton loopback jersey, featuring a bold polka dot print. The soft, slubby knit jersey fabric will gradually fade with wear and washing, taking on a unique character. The perfect addition to your summer wardrobe. Buy Here
Posted in Clothing, Streetwear, Sweatshirt, YMC
Tagged Dot, everyday basics, Sweatshirt, YMC, You Must Create
YMC smashes it with a bold interpretation of the classic bomber as it incorporates a leopard print pattern. Crafted from quality cotton twill, this casual piece is a vibrant addition into any man’s wardrobe, and as ever with YMC, the attention to detail is excellent, with two buttoned hand pockets and elasticated cuffs and hem. Its also coming in a reversed subtle version.
Buy here
Posted in Clothing, Jackets, New Contemporary, YMC
Tagged Bomber, CNCPT, Concept By Cruise, Jacket, Leopard, Pring Harrington, YMC
Spotted at menswear extravaganza Pitti, this sees Clarks step into collaboration territory with fellow brit label YMC for Spring/Summer 2013. You Must Create always present something interesting in their footwear collections and this is no exception. Loafers, desert boots, cut out details and crepe soles, these are very much in keeping with each brands aesthetic.
Vintage, military-inspired outerwear is seeing some serious traction this summer, and UK-based YMC is right alongside the trend with this new Gloverall Waxed-Cotton Duffle Jacket. Remaining true to period-correct fabrics, the shawl-collar jacket is sourced from a heavy waxed cotton that repels moisture while keeping the wearer warm. It also features handsome leather cuff accents, and genuine horn toggle fasteners across the front. The jacket retails for £350, buy here
We showed you a couple of weeks ago a cool little capsule collection that Paul Smith had created for Mr Porter, now it’s YMC’s turn to put together a collection of summer essentials for Them. The nine-piece collection takes its inspiration from “Early 1960s LA, the golden age of surf culture, the Ivy League goes to the beach and the preppy styling of Dennis Wilson.” Highlights includes staples such as the ever classic grey sweatshirt for cooler summer nights and lightweight button ups for those record-breaking scorchers. Available here
Posted in Clothing, New Contemporary, YMC
Tagged 1960's, 2012, Exclusive, Mr Porter, Spring Summer, YMC
The Style Raconteur 