Category Archives: Concept by Cruise

Concept by Cruise x Grenson Exclusive Collection

concept-by-cruise-x-grenson-exclusive-collection-3Coinciding with the release of the exclusive Grenson x Concept collection, we get a glimpse at the behind the scenes process that goes into making each pair. Located in Northampton, British shoemakers Grenson lets us in on how the collection came to fruition. By using three of its classic silhouettes — the Curt, Archie and Stanley, we see a premium makeover for the models. These exclusives are crafted from superior leather and suede, and feature Goodyear Welted constructions. Finished off in premium fashion with a dual branded sock-liner and hand numbered in an edition of 12, the Grenson x Concept collection is now available via Concept by Cruise’s online store.

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Concept by Cruise Spring Summer 14 Edit

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Concept by Cruise brings you its latest Spring/Summer 2014 Edit, complete with the most sought-after street style labels sourced from around the world, including Wood Wood, Moncler W, Filling Pieces, Common Projects, Nike, Our Legacy and Garbstore. Inspired by the concrete locations of North East England, the bold prints, textured fabrics and iconic footwear of the popular labels are brought to life in stark contrast to the bitter-sweet, industrial backgrop which personifies the region. Shop online HERE

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Undefeated x LA Galaxy Lookbook

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Concept By Cruise present a lookbook to accompany their exclusive UK release of the Undefeated x LA Galaxy collaboration. Shot on a downsized astro turf “5 a side” pitch, the lookbook shows off the sportswear-inspired collection’s range of apparel. Consisting of tees, crewnecks and hoodies adorned with a mashup of LA Galaxy and Undefeated iconography, the collection is available here

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Concept by Cruise meet Ouigi Theodore of The Brookyn Circus

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CNCPT: Hi Ouigi, pleasure to meet you. We’ve been fans of the brand for a while now but for those just discovering The Brooklyn Circus can you tell us a little about the label?

Ouigi: The Brooklyn Circus was started in 2006 shortly after I closed another boutique I opened up with some college friends. The goal was to open up a new shop concept but with a global focus. A focus to bring the Brooklyn of my childhood to the world. A circus concept of community, entertainment, quality and moving history forward. #100year plan.

What was your earliest experience of fashion and how did this shape/influence The Brooklyn Circus?

I grew up in a family of women in Brooklyn with a mother who had a very strong sense of self and who travelled a lot. I also saw my grandmother and later grandfather preserve the old things they had which looked even better year after year.

What sets The Brooklyn Circus apart from other Americana/Heritage inspired brands?

Our goal was never to recreate America’s past, it was and continues to be to use it as a foundation to build our take on yesterday, today and tomorrow.

We hear you’re an avid collector of heritage clothing, starting out with Ralph Lauren. How far has the collection come and are there any obscure brands you have picked up and discovered through collecting?

I don’t consider myself a collector, but I do have quite a few things that I’ve kept along the way. I’ve also sold a lot along the way. I look back sometimes and wish that I did not sell certain things but I guess it’s part of the game. My reason for keeping certain things is because I want to wear it, love the way it looks folded or use it as inspiration. I love to live and be around beautifully made things.

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Any tips for budding collectors?

Don’t call yourself a collector, it gives you reason to form an expensive habit with no end. Make it a business of your interest to want to be surrounded by something you love or want to collect. Don’t just collect to collect and share stories with other nerds *laughs*.

What’s your personal soundtrack at the moment and how does it affect the design process of The Brooklyn Circus collections?

My soundtrack for the last 10 years has been pretty much the same. It’s a combination of the same artists and genres. Lots of Studio One reggae, Fela Kuti, James Brown, Mos Def, 60s Soul, Otis Redding, Sam Cooke.

We read in one interview that your New Year’s resolution was to wear more suits and travel in the name of Style and Character. How’s that going and what made up your resolution outfits?

I’ve been doing really well with that and oh, that will also be my resolution for 2015!

If you could pick a representative for the brand – alive or dead – who would wear the collection day in, day out, who would that be?

Andre 3000, Mos Def, Black Thought from The Roots, Jonny Depp, Marcus Garvey.

Care to elaborate on The BKc’s 100 year plan and what you hope to achieve?

The world has a perception of how casual American men dress but when you look at our past we are far from just casual. I was very inspired by a book called ‘Freedom: A Photographic History of the African-American Struggle’ By Manning Marable on Phaidon Press. It shows that even at our lowest social points as a country our men looked dignified.

And on that note, what’s your expectations for The Brooklyn Circus beyond the 100 years?!

Ha good one! To repeat it all over again.

BUY THE BROOKLYN CIRCUS HERE

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Concept by Cruise Meets Johan Lindenberg

Johan Lindeberg | The Style Raconteur

Concept by Cruise recently grabbed an interview with Mr Johan Lindenberg of BLK-DNM, scan your peepers over the inverview below:

CNCPT – Hi Johan, pleasure to meet you. You’ve got an impressive CV in the fashion industry with most of us are familiar with your iconic J. Lindeberg line, but for those of us just discovering BLK DNM can you tell us a little bit about the label and how it all come about?

Johan – BLK DNM is a manifest of my entire career, there are pieces from my time at Diesel in the early 90’s, in jeans, leather jackets and also the way I packaged Diesel. J. Lindeberg was a lot of tailoring, which is now something that is very important at BLK DNM for women as well as men.
After leaving J. Lindeberg I worked on other things like with Justin Timberlake for a while on his brand and as his personal stylist, then I went through a separation after a long marriage in March 2010 and it was the hardest period of my life so far. I decided to used the energy of that change to create a new project and I wanted to make it something very personal. In this stage of my life, I felt a need to express myself in a deeper way, so while the name BLK DNM is more generic, I am more pure in my taste than ever. Somehow there’s just a constant flow of ideas inspired by things I feel deep inside myself.

What was your earliest experience of fashion and how did this shape/influence the way you design?

I grew up in the south of Sweden in a university town that was politically engaged. I remember the student protestors wearing denim and leather as a symbol of freedom, it is something that always stayed in my mind. I also like sharp shapes as it shows confidence and strength. I always went to Copenhagen for vintage shopping, that is where I found my first leather jacket that I adjusted the length of. My first girlfriend and my sister were also both designers. Every label strives to develop and progress, to capture and hold our interest.

What is your vision for the future of BLK DNM?

I want to build a brand with a voice, to build the BLK DNM culture through images and to work contrarian to certain industry standards, using streets as the runway.

Blk-Dnm | The Style Raconteur

The creative process is well documented for being both cathartic and difficult. Which is it for you? Or is it a healthy mix of the two?

The creative process for me is freeing, it’s getting the pain out of my body. I go deep into my self to find what I really think, strip away the outside influences and try to go deep to really feel what I like and I don’t like.
The brand reflects the life I live. Our stores are as I like to live, BLK DNM is the most personal project I’ve done. I am using it as a vehicle to explore new levels of creativity. It is through BLK DNM that I found photography and I am also now working with film.

If you hadn’t found your way into the fashion industry, what else would you want to be doing?

Was there any other profession that appealed to you?
I just do what I like and follow what I feel intensely. In creating BLK DNM as such a personal expression I got really interested in film so maybe a director. But in the end, BLK DNM is who I am, I don’t see any borders of what to do. I can experiment and cross over in many different fields, I just want to create energy and inspire people.

What are your daily essentials that you wear/carry with you?

BLK DNM Jeans 25, leather jacket or blazer, silk scarf and I sleep with my Fuji X Pro 1 under my pillow.

Which city do you think expresses fashion in the best way?

I think it’s more personal but I like how you are free to be yourself in New York City as well as the energy downtown. And I’m always inspired by a chic Parisian twist.

What’s your personal soundtrack at the moment and does it affect the design process?

Thom Yorke, Thom Yorke, Thom Yorke. I just feel connected to his music like (the songs) True Love Waits, Exit Music For a Film and Street Spirit. I also listen a lot to Pearl Jam and I just think Black is such a beautiful song. Every morning to wake up my daughter, Blue, I play her Agnes Obel.

Buy BLK-DNM’s Spring Summer Collection HERE

Nike Air Safari 2014

nike-air-safari-green-abyss-white-january-2014-2-570x350The Nike Air Safari has been moving along at a pretty good clip since about a year and a half ago when the 25th anniversary stuff hit stores.  The namesake print has been everywhere (most notably, last week’s AF1/Foamposite pack) and now we see this classic Tinker Hatfield design readying for more new looks in 2014.  These Green Abyss and black pairs show the Air Safari in an especially clean new blocking template that suggests there’s still plenty more where that came from, so check out both pairs in more detail below, then pre-order yours in advance of a mid January delivery from Concept by Cruise. Keep your eye for a mustard & maroon colourway as well which will complete the pack.

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Tourne de Transmission AW13 Launch with Selectism & Concept by Cruise

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Last week saw the launch of the Tourne de Transmission Autumn Winter 2013 ‘Substance’ collection. Presented by Selectism and Concept by Cruise, installation by Johnny Buttons, real life, three dimensional model people sported the line while Santiago Arbelaez’s East London film played in the background. Many thanks to friends and family who stopped by and to all those involved in the night.

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