H&M Autumn Winter 2012 Lookbook

 

Despite being categorized under the umbrella of “fast fashion,” H&M has always maintained a decidedly high-end approach to its seasonal lookbooks, imagery and visuals. Presenting its Winter 2012 range, the Swedish retail and fashion giant debuts a minimalist and cleaned up pictorial highlighting its range of menswear. For this season, the brand initially displays an affinity for all things formalwear via tailored blazers, skinny ties and knitwear. While overtones of formal garb are heavily promoted.Obviously the swing to streetwear is is there in Letterman jackets & hoodies. Dont expect any of these items to be amazing quality or last more than a season..

 

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