Staying true to their aesthetic of creating understated, yet unique garments with a twist. The YMC Dot Print Loopback Sweatshirt is typical of the brand’s approach to everyday basics, with its simple yet cool finish. Constructed from 100% natural indigo dyed cotton loopback jersey, featuring a bold polka dot print. The soft, slubby knit jersey fabric will gradually fade with wear and washing, taking on a unique character. The perfect addition to your summer wardrobe. Buy Here
YMC smashes it with a bold interpretation of the classic bomber as it incorporates a leopard print pattern. Crafted from quality cotton twill, this casual piece is a vibrant addition into any man’s wardrobe, and as ever with YMC, the attention to detail is excellent, with two buttoned hand pockets and elasticated cuffs and hem. Its also coming in a reversed subtle version.
Spotted at menswear extravaganza Pitti, this sees Clarks step into collaboration territory with fellow brit label YMC for Spring/Summer 2013. You Must Create always present something interesting in their footwear collections and this is no exception. Loafers, desert boots, cut out details and crepe soles, these are very much in keeping with each brands aesthetic.
Vintage, military-inspired outerwear is seeing some serious traction this summer, and UK-based YMC is right alongside the trend with this new Gloverall Waxed-Cotton Duffle Jacket. Remaining true to period-correct fabrics, the shawl-collar jacket is sourced from a heavy waxed cotton that repels moisture while keeping the wearer warm. It also features handsome leather cuff accents, and genuine horn toggle fasteners across the front. The jacket retails for £350, buy here
We showed you a couple of weeks ago a cool little capsule collection that Paul Smith had created for Mr Porter, now it’s YMC’s turn to put together a collection of summer essentials for Them. The nine-piece collection takes its inspiration from “Early 1960s LA, the golden age of surf culture, the Ivy League goes to the beach and the preppy styling of Dennis Wilson.” Highlights includes staples such as the ever classic grey sweatshirt for cooler summer nights and lightweight button ups for those record-breaking scorchers. Available here
Great write up on one of my favorite brands on Slam x Hype…Never trend led YMC’s summer collection looks back to the literature, film and styles of years gone by to create a hearty, vibrant utilitarian vision of the present.
In the fabrics -silk, light cotton, canvas – and the clothes – a re-imagining of the striped boating blazer, a unisex desert brogue, a light and colourful sweater, a suede penny loafer, and a truly gorgeous waxed duffle coat – we cannot help but recall an England pre Blackberry, iPod and Health and Safety, a more innocent but infinitely freer place where the summers really did seem to last forever.
The men’s and women’s shorts and striped tops and blazers allude to Arthur Ransome’s Swallows and Amazons; The crew neck jumper is lifted with the colours of spring, and a plain World War 1 military tunic is brightened and lightened, to turn it into the perfect summer jacket. All underscore YMC’s point that a child-like, active imagination can transform mundane reality.
For instance with their women’s collection YMC have taken the seemingly ultra feminine, almost ultra modest dresses, skirts and tops and lent them a tomboy tearaway twist.
Meanwhile the chinos, plimsolls and loafers take us from the Lake District and Home Counties to the Cote D’Azur of the Jean Paul Belmondo movies of the late 1960’s and the Italian Paninari of the early Eighties – the Milanese and Torinese scooter boys and girls who inspired everyone from football casuals to the Pet Shop Boys.
All this is done with YMC’s famed attention to detail and an economical ingenuity that quietly but forcefully suggests a cool, discerning independence of spirit and a tremendous sense of fun. It’s this imaginative consistency and inventiveness that appeals to anyone who knows YMC and favours the timeless over the faddish.
A really solid looking canvas backpack will release from the YMC Autumn Winter 2011 Collection. The heritage looking backpack has been a much re-interpreted piece in recent seasons. What we especially like about this one, is the size and the great combination of the orange canvas upper and dark brown leather details. HS
A quick look at the YMC footwear collection for men coming Spring 2012. A few carry over models remain in the collection (for good reason), but the bulk are fresh takes in suedes and brown leather.
YMC is brightening up footwear wardrobes this summer with their four new canvas deck shoe colorways. The deck shoes come in solid tangerine, off-white, and navy, and Navajo-print in red, while all versions boast contrasting clean white laces and matching outsoles. You can outfit your feet with these by visiting select retailers, or YMC’s online store.
Hypebeast had some great photographs from YMC second store opening party, the store situated on Hanbury Street is amazing I was there a couple of months ago for an buying appointment and I was very impressed. The whole feel of the store is fresh and compliments the collections brilliantly. Pop in if you get a chance.