A Bathing Ape, Supreme, HUF, Stussy, Undeafted….and pretty much every other staple streetwear brand started as humble t-shirt collections. WDYE ‘s clean designs inspired mystery conspiracy and the unexplained made me take a second glance thats coupled with the fact it was set up & designed by fellow North East lads makes me want it succeed more than most. This week has seen their first collection go live check them out here
I read about these sweats a while ago in an American magazine but completely forgot all about them, who stated that these are the ‘best made in America sweatshirts’ ! Its all about the quality and fit for American Giant, a small company from San Francisco. The brand only sells long-lasting basic sweatshirt styles, all handmade in America. American Giant doesn’t have stand alone stores and spends nothing on marketing, focusing instead on old-fashioned excellence. (Unlike a certain hipster favourite of coloured basics who have a store on every corner of London whos prices take the piss btw) The result is a garment that will last. For us in the UK and Europe just contact them first for postage and hey presto a sweat for life!