Tag Archives: Superga

Superga Hiking Boots

Superga bring us something a little more rugged for AW11. Well known for their classic clean cut canvas shoes, Superga take inspiration from years of experience making footwear for the Italian army.  Using a basic Superga Italian army hiking boot model, with a suede upper and a solid functional rubber goodyear welt sole, this new collection also comes in a range of colours.

The Superga 2750 : The Hundred Year Shoe

In 1911, Walter Martiny in Turin began producing rubber-sole footwear under the name Superga. By 1925 his designs had evolved with the use of vulcanised rubber and Superga’s signature 2750 heritage style was  born.

To mark their centenary, Superga celebrate in style with a limited edition take on their iconic 2750. Embellished with gold lace loops and aglets the classic 2750 has been remodeled. The vulcanised rubber defining the classic sneaker has been extended from the sole to the toe cap and the original Superga logo used in 1911 has been revisited.

Superga Photoshoot ft, Alexa Chung

Superga are celebrating their 100 year anniversary with a photoshoot with Alexa Chung for Spring Summer. Born in 1911 in Turin, Walter Martiny began producing rubber-soled footwear under the name Superga. By 1925 his designs had evolved with the use of vulcanised rubber soles and the Superga 2750 Heritage style was born. Already a fan of the brand, choosing the iconic 2750s as part of her everyday wardrobe, Alexa Chung came on board as the face of the new campaign for the centennial year.