Tag Archives: Roux

Roux Scuro Lookbook

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The second AW14 release from Roux. focuses on the qualities of bold contrasts, drawing its inspiration from the artistic technique of Chiaroscuro, literally meaning ‘light and dark’ and how the strength of darkness often defines light. To fully appreciate the relationship, the project, shot by renowned street photograper Mr Whisper, relies entirely on the natural shadows and highlights produced by the city, with no additional lighting introduced. The continuous focus on prominent angles and obliques the environment casts is distinctive across the shoot. Consisting of a tonal black-on-black varsity jacket and shirt, tonally contrasting sweatshirts and joggers in a lighter grey marl, and three black-on-black t-shirts limited to 48 prints, the collection marks an increase in product categories since the launch in August.

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Roux Autumn Winter 2014 Drop 1

roux aw14 | the style raconteur

Drawing on nearly 10 years experience living and working in London’s Soho district, Roux. founder Greg White and those involved with the label continue to be inspired by the people, architecture and style that embody the area and seek to imbue their clothes with the same unique qualities. Roux.’s presence has been achieved in partnership with advertising agency Kastner & Partners in London, by using the agency’s creative strength and resources to bring the label’s vision to market.

The first AW14 drop from Roux. is a collection of carefully considered hand-printed t-shirts, inspired by the often over-delivered, and suggestion that it’s all been done before. Predominantly monochrome in delivery with subtle uses of teal, the graphics follow designer Greg White’s favoured style of bold shapes, repeat patterning and subtle concealed messages.

Printed in the UK onto a soft mix of 50% cotton 50% modal t-shirts. Buy HERE

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