First introduced in 1999, LEVI’S RED is a premium concept collection by Levi Strauss and Co. that is dedicated to reinventing the iconic Levi’s 5-pocket jean and proposing new forms and aesthetics for jeanswear. LEVI’S RED garments are notorious for being experimental, technical, and complicated to manufacture.
Ahead of the launch of the first LEVI’S RED collection to be released in seven years, which will be available worldwide exclusively at LN-CC.COM, LN-CC have curated a selection of key pieces from the first ever LEVI’S RED 1999 collection. Entitled ‘Twisted RED’, the collection was a turning point in reinventing the classic 5-pocket jean and a seminal moment in the evolution of denim – paving the way for eight RED collections over the past 15 years. Buy the archive here
Following a soft launch to develop their online presence, LATE NIGHT CHAMELEON CAFE (also known as LN-CC) finally pull the covers of their gargantuan retail concept. Housed in a 5,000 square foot space in East London, the project is the mastermind of John Skelton (formerly of oki-ni and Harrods) and Daniel Mitchell with design by Gary Card. The collection list is long and expansive involving both fashion, music and books for a true lifestyle experience. Three different rooms each embody their own theme with a further music room, book and record section and a working studio. For more information, head over to
The Style Raconteur 
