Fred Perry continues to celebrate its 60th anniversary and has now teamed up with A Bathing Ape on a few pieces. The logos, the two brands, it all sounds great and promising. Imagining the Bape head logo next to the Laurel logo of Fred Perry on their classic polo shirts is a great combo and at first it looks like that is what they did unfortunately I dont like at all…just as I thought the Stussy Colab a couple of years ago wasnt the George (best) either when will huge brands realise thats sometimes less is more…What do you guys think?
Bring that old look back with these Fred Perry Laurel Wreath Bomber jackets in a rainbow of flavors. The tennis inspired bomber comes in three colors and features a tartan print on the inside. Selectisim
What’s up, fixie fans? This latest, highly limited collection from Fred Perry Laurel Wreath celebrates the link between cycling – and the subculture that surrounds it – with a series of shirts that reference authentic colours and styling details. Inspired by classic cycling jerseys, the Fred Perry Cycle collection sees the famous M12 polo reworked to resemble some of the most iconic designs of the past 50 years. Famous teams such as Bianchi and Campagnolo are referenced in bold colourways, while the polos include detailing such as funnel necks, zip plackets and utility pockets to give a truly authentic feel. Buy here
For this season’s Laurel Wreath men’s line, Fred Perry takes inspiration from a more sartorial-era of tennis, serving up a sharply-tailored 50s vintage style with distinguished detailings.On the women’s side of things, the female collection has been designed by Richard Nicoll. For his debut Laurel Wreath collection, the London-based fashion designer seeks inspiration from the Teddy Girl subculture of 1950s England.
Following their collaboration earlier in the year, Stussy Deluxe teams up with Fred Perry on another project, this time focused around footwear. Using Fred Perry’s Empire Mesh design, two sneaker colorways are offered in the set, each sporting toned down styling with dual branding throughout. A release is expected in 2011, with less than 30 retailers worldwide taking stock. Stay tuned for further information and a closer look as the new year arrives.
Fred Perry lends its signature aesthetic on the Offspring mascot with a new toy for this season. The focus of the design is Fred Perry’s iconic M12 polo and the trademark Laurel logo on the chest. The toy will be given away exclusively with purchases via Offspring starting September 20th, 2010.
The Fred Perry x Liberty Blank Canvas has arrived online and in store now just in time for your summer purchasing. Buy here prices are from £85-£185
Fred Perry’s more than 100 year legacy as a tennis player and brand has more than cemented itself as one of Britain’s most iconic labels. Through its history, Fred Perry’s Laurel logo has been seen on the polo shirts of many subcultures in the past 50 odd years. The “Tell Us Your Story” campaign is part educational, part interactive as Fred Perry highlights its past participation in the world of fashion. The whole movement began in 1957 and the original M12 polo shirt, known as the first shirt to carry a collar tipping. Its popularity with football fans saw West Ham fans request their own custom colorway in maroon and blue. From there, Fred Perry made its way into subcultures such as Mod in ‘59, Northern Soul in ‘63 and Punk in 1976. A full list of stories can be seen over at the site. As mentioned the interactive aspect of the campaign allows people to submit their own personal stories involving Fred Perry for a chance to win £5,000