Tag Archives: Folk

Folk Spring Summer 2013

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Folk launched just over 10 years ago and I have been a fan since day one and still wear garments from them first collections thats the good thing about Folk they don’t particular follow trends the just do what they do. Nice wearable clothing that is pretty much timeless. Spring Summer 2013 is no different, check out their lookbook below my standout piece is the circle dot printed mac. Buy the collection here

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Folk Spring Summer 2013 Lookbook

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Folk has been a favourite of mine for a long long time but over the last season or so I was gtting a  bit bored that is until SS13. This summer Folk have smashed it with vibrant colours paired with more subdued tones, subtle patterns and classic cuts, the collection makes for welcoming news, They seems to have grown up and evolved this season while maintaining an organic concept. I want every garment in the lookbook!

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Folk Spring Summer 2012 : Van Mildert

Van Mildert has just taken delivery of their Spring Summer 12 Folk stock and have produced some pretty cool imagery to go with it. For me this is up there with one of Folk best seasons, with Autumn Winter 2012 being the best collection they have ever done. T-shirt prints are again strong, also make sure you cop the slightly reworked rain jacket which seemed to sell out in minutes last season. Buy the collection here

Folk Footwear Armstrong Light Sand Velvet

I’ve always been a fan of Folk’s Armstrong Boot, but this colourway has again made them jump out at me.  Beautifully named ‘Light Sand Velvet’ this beige colourway is perfect for the summer as an alternative to the Clarks Dersert Boot. The reason why I am posting these now because time & time again colourways get released and by the time the season is in full swing they are sold out unless you have little girls feet or you are taller laid down than stood up! Bag them now here

Folk Sample Sale

It’s time again for you guys in London for the Macandi Sample sale. Held in their showrooms at 17-21 Emerald Street, WC1N 3QN (Nearest tube: Holborn/Russell Square). There will be a large selection of Samples, One Offs, Dead Stock and Random Gems for Men and Women from the following brands all with 40-80% off:

FOLK
F O L K S H O E S
H U M A N O I D
V I R G I N I E C A S T A W A Y
O L I V E R S P E N C E R
YMC
N I G E L C A B O U R N
U N I V E R S A L W O R K S
T R E T O R N
P E N F I E L D
G R E N S O N
A L T E R N A T I V E

Friday 3rd Dec 12-7pm
Saturday 4th Dec 10-7pm
Sunday 5th Dec 12-5pm

CASH ONLY, £1 Charity entrance fee

 

 

Folk Grafters Jacket

Today I received a gift from the very nice people at Folk. The Grafter Jacket; I’ve had my eye on it for a while and now the weather has changed its perfect for layering. The fits and the detail is amazing cop yourself one here

Folk Denim

After the success of Folk’s first collaboration jean with Edwin they have upgraded to a new 140z Japanese Red Listed Selvedge denim. The jean is still based on the ED62, which is a slim/regular fitting jean which tapers from the knee to a narrow hem. Taking the shape of the ED62 we have added a few Folk touches to make the jean our own. Alongside the standard 5 pockets and zip fly, we have added the dart seam detail, from our Slim trousers, and a “Folk” branded leather patch to the waistband. The EF 62 Folk denim is available in raw rinsed indigo or the new hand finished Nomad wash here

Folk Footwear AW10

Folk presents their latest range of footwear for Fall/Winter 2010. The UK brand presents several low, mid and high top styles for the new season. Next to their Armstrong mid top shoe, the Jamie boot is also a nice option for the colder days, featuring a suede upper and fur lining.

Folk Polo Shirts

Got a couple of days of Internet connection so thought I would spend sometime updating you guys….

Folk have just ‘dropped’ some polo shirts for you to sink your teeth into (or just wear). The whole ‘no logo’ thing is rather important for us when it comes to Polo shirts; it’s just about the only thing separating you from the masses – and let’s be honest, that’s the main reason you’re into clothes – Folk have got that right. There’s a variety of colours, including a pale pink (don’t they know it’s called washed red these days?) and some long sleeve versions. They’re available from Folk’s store now.

Brand Focus: FOLK

Classics with a twist. It’s an oft-overused phrase in menswear but it describes Folk’s approach to menswear perfectly. As longtime fans of Folk here at TSR, we’re sure you know their story by now. But for anyone who doesn’t, here’s a condensed version:
Folk was launched back in 2001 by Cathal McAteer. McAteer cut his fashion teeth at Glasgow boutique Ichi Ni San, eventually becoming involved in the merchandising side of the business. Folk was originally only sold in Japan before opening a store on Lamb’s Conduit Street back in 2007. ‘The street suits our DNA,’ Cathal McAteer, said in an interview with the Telegraph magazine. In Cathal’s words, the streets are very un-London – ‘you say hello to everyone on it.’
They’ve won multitudes of awards, with Cathal winning Scottish designer of the year twice and the Lamb’s Conduit store winning the ‘best for fashion’ Telegraph magazine awards.
Despite the internet’s ability to make companies appear far bigger than they are, Folk are still a relatively small team; there’s only ten people in Folk’s team and five in Folk’s showroom, Macandi. Macandi is run with Folk’s managing director Fraser Shand and they look after the UK sales for the likes of The Hill-Side and Feiyue amongst others.

The team-up with Edwin was Folk’s first collaboration, a surprise when just about every brand you can think of has at least two or three in the works. “It wasn’t one of those ‘So two great brains come together and create the wonder idea’ collaborations” says Cathal, “It was more a sharing of resources”.

Their most recent development was their new store in Shoreditch, East London. ‘The Butcher, Matt (owner of Butcher of Distinction – the space where the new store is based) was a tad jaded with life as a retailer and his other projects were taking up his time. So we said if he ever wants to get shot [of the shop] we’d be happy to discuss it with him. That happened and it moved quite quickly after that. We got the shop and it’s a big old space, we’re really happy to be there’.

Whereas Folk had always been noted for their knitwear and shirting, the Spring/Summer 2010 collection appeared to have a real focus on outerwear, was this deliberate? ‘yeah, [the expansion of outerwear] was intended. ‘We’ve naturally expanded season on season. Sometimes we’d find a new factory, find a new wool. We’re actually growing into whole categories of clothing too. We’re also selling more garments so it’s allowing us to make a bigger collection as well’.


Fraser says that ‘We wanted to find the right factories and give them enough business to work with us. Our strength’s always been in shirting and knitwear, so we’d always wanted to do more outerwear, but previously we’d always been restricted’. Cathal notes that ‘we’d rather not make anything if it’s gonna be made badly. You can make anything you want but there’s certain standards. If someone is gonna make you fifty of a style, you’re either gonna have to pay a lot of money to have it made brilliantly or it’s gonna be substandard’.

The reason – or one of the reasons – we like Folk is because we can be sure that we’ll see something that we won’t see elsewhere. While that sounds like a basic requirement, in this day of identikit chambray shirts & chinos it’s far harder than it sounds. As Fraser noted, ‘If you threw a lot of these brands into a pile and took the labels off the clothes, you wouldn’t be able to tell them apart’. So, instead of poorly made remakes, there’s a focus on designing that isn’t seen in this sector of menswear. ‘We try and do our own stuff. We love old garments, but we don’t tend to buy a lot of old garments and replicate them. We take influence from them – just like most people – but all our influence comes from stuff we’ve done in the past and the things we like.

We’re continually looking at [their own older collection]. Sometimes improving them, sometimes stripping them bare and starting again. We try and stay in our box because we know who we are and what we like’.

And it’s this focus that has helped Folk gain so many fans and customers. For an independent brand, it’s as close to the mainstream as it can get without reaching high street levels of ubiquity. But it’s this near ubiquity that has led to Folk being misrepresented as a ‘fashion house’. Do they cringe when they see themselves described like that? ‘Yeah, definitely. We just like going to the pub to be honest’ Cathal says. ‘Whatever people wanna say. We work in a basement and it’s a fucking mess; We’re getting on with it, making nice garments, doing as much as we can. The customers that come into the shop aren’t fashion fashion guys. They’re just kinda looking for everyday nice bits of kit. Even that kind of fashion end, like, say a BBC Jacket with a pair of Visvims and whatever the coolest denims are – that doesn’t tend to be our punter. But our shopper is a pretty normal guy, they just want things that are ‘oh, that’s really nicely cared for’, just a bit different, something that has value’. And that’s all anyone can ask for. Get your hands of FOLK here

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