The relocation of Apple’s flagship headquarters from Cupertino’s Infinity Loop to a grassy 150 acres has been the talk of Silicon Valley. Freshly released details include the commission of United Kingdom architects Foster + Partners in tandem with ARUP North America and Kier & Wright, a local civil engineering firm that counts the likes of eBay and Nvidia as clients.
The circular design was implemented by Apple themselves: an absolutely curved infrastructure void of straight angled glass with a courtyard situated in its core; cited as both to enhance campus security and internal circulations. The 2.8 million square feet on which it is situated on includes an office and R&D facilities for up to 13,000 employees, a 1,000 seat auditorium, fitness center, research facilities, central plant, and underground parking.
Perhaps Apple’s greatest achievement comes from its environmental endeavors through generating its own electricity via an on-site Central Plant, open green spaces for employee enjoyment, and “to exceed sustainability goals through integrated design and development”.
his week american beer brand budweiser presented its new cans designed by london-based JKR. The ‘bowtie’ design is the 12th can redesign since the company started using them in 1936. the new design gives greater importance to the ‘budweiser bowtie’ that was created as a symbol to encourage people to order the beer by its full name, instead of just by its nickname ‘bud’.
‘My Cup’ is a wicked little design to stop people nicking your favourite mug. The design features a hole which prevents individuals, other than the owner, from using the mug, accompanied by a key to close the hole so that the drinking vessel then becomes usable.
A barefoot-like sneaker, one of the concept products for nike designed by students of tama art university’s product design dep
Two shoes developed in a collaborative concept project between nike and the tama art university product design department approach the technical development of new products with a sense of the needs and craftsmanship of tradition.
Araki’s foot hugging sneaker design (whose prototype is depicted in the first picture of the article)
araki’s redesign of nike’s shuzu is created as a protective but unintrusive option for the thousands of city children that spend their days barefoot. in sports like football, having direct contact between ball and foot increases the player’s ability to respond with specific muscles and actions, but at an increased risk of injury. The sneaker design is close-fitting, meant to almost stretch sock-like over the feet, to retain this sensation of direct contact. the surface varies in thickness, depending on where the most action and wear is likely to occur, with a specially engineered inner surface to increase the rotation applied to the ball with a kick, and a relatively flat outer edge to assist in catching.
Based on a pleated pattern, the ‘nike pocket’ shoe designed by kasai takeshi can be folded onto itself to be carried easily in hand or pocket. the polypropylene material is flexible but durable, resistant to repeated bending.
Football magazine FourFourTwo/ Football Culture revealed the first pictures of the new England 11/13 Home football kit made by Umbro.
Designer Peter Saville designed the new England kit which can be seen in a special booklet in the magazine, along with an interview with the Manchester born designer. You’ll see the most important pages below.
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I’ve just downloaded the first edition of Umbrella Magazine from a recommendation by Lineage Of Influence. The lowdown of this mag is it’s set up by Anthony Teasdale (ex-Arena magazine and also regular contributor to Esquire, Grazia and FHM), Umbrella is a fashion/lifestyle/architecture/travel and design magazine for men, all rolled into one and available online or as a downloadable PDF. For this launch issue, the magazine contains articles such as a piece on Aphex Twin’s ‘Selected Ambient Works 85-92′, the best way to stalk a celebrity, a nice pictorial piece on Indian matchboxes (more interesting than it sounds), a bit on Rapha’s new store, some nice casual based clothing in the fashion section and loads more stuff too. Download it here
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