Drawing on nearly 10 years experience living and working in London’s Soho district, Roux. founder Greg White and those involved with the label continue to be inspired by the people, architecture and style that embody the area and seek to imbue their clothes with the same unique qualities. Roux.’s presence has been achieved in partnership with advertising agency Kastner & Partners in London, by using the agency’s creative strength and resources to bring the label’s vision to market.
Last Thursday night I had the pleasure to joining influential buyers, bloggers, and general movers and shakers from the menswear industry (don’t know why I was invited!?) to the opening of British Heritage brand, WOLSEY’s flagship store in good auld London Town.
Regular readers will know I have done a number of posts regarding Wolsey’s products, the main reason being I believe that this brand has been in hibernation for a long time, and now on the cloud of the heritage culture we have created in the industry will reach heights that it hasn’t before in its 257 years.
So then the store…. Located on Brewer Street in the heart of Soho, the store feels like Wolsey’s ethos contemporary styling of iconic classics. Brushed steel beams, exposed brick walls, aged wooden tables and original draper’s cabinets. To be honest it was totally what I expected the shop would look and thats not a criticism, it does what it says on the tin not another brand that produces a cutting edge design on the facia and interior and forgets that it no way reflects the product thats housed in it. The product, ascetics and the feel of the store perfectly fit together for me a store where you want to shop.
Check out the store for yourselves
83a Brewer Street
London, W1F 9ZN
British Heritage brand, Wolsey’s knitwear is looking canny good for Spring Summer 2012. ‘Addy’ is a cardigan that updates the classic vintage bomber jacket with a contemporary shape. Featuring double folded cuffs & hemline detailing with slanted side pockets. The gold front fastening snaps on the cardigan give it an understated edge. This garment is given a modern look with a clean on-trend boxy silhouette. Made in a 100% cotton and available in two colour-ways wine & navy… ideal for you to sport a cardigan without having to fill the pockets with toffees like your granddad. Check out Addy and the rest of the knitwear here
British streetwear brans Chateau Roux have just dropped their AW11 product on their website. Highlights for me are the animal print tees and the extra special ‘Open Rev Shirt’ more of a overshirt than a shirt with curved placket finished in brushed cotton twill a snip at 85 of your hard earned. Check out the full collection here