Tag Archives: Basics

Monochrome Casuals frm O Ballou

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Having admired UK-based O Ballou from afar through various well put together campaigns and films we get a chance to see the clothing up-close. Living up to their beautiful branding, Winter sees a selection of Monochrome options. Crisp white shirts with pearl buttons and neat collars, cotton knit tees with clever ribbed cuff sleeves for a ’60s feel as well as their supersoft Merino crew and rollnecks, advanced knitting techniques producing a lightweight finish. Simple and perfect.

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American Giant Sweatshirts

I read about these sweats a while ago in an American magazine but completely forgot all about them, who stated that these are the ‘best made in America sweatshirts’ ! Its all about the quality and fit for American Giant, a small company from San Francisco. The brand only sells long-lasting basic sweatshirt styles, all handmade in America. American Giant doesn’t have stand alone stores and spends nothing on marketing, focusing instead on old-fashioned excellence. (Unlike a certain hipster favourite of coloured basics who have a store on every corner of London whos prices take the piss btw)  The result is a garment that will last. For us in the UK and Europe  just contact them first for postage and hey presto a sweat for life!