To celebrate their work as the Official Timekeeper of the upcoming 2012 Olympic games in London, Omega is releasing an updated version of its original Seamaster. The 1948 Co Axial has a 39mm stainless steel case, 18 Ct yellow gold medallion embossed with the 2012 Olympic logo, and features the OMEGA caliber 2202 movement.
Having recently revamped their conceptual store, East-London’s 1948 have today launched a digitalised version of their popular publication in the form of an iPad app. The software consists of a virtual magazine that offers an exclusive look into the world of London’s sport culture and of course, Nike Sportswear. The inaugural edition of the digital read is a double-header, including not only archived material from previous print releases but also new content that gives fans a sneak-peak into some of the 1948’s forthcoming projects, alongside interactive content from local artists, writers and film-makers. The app is free of charge and can be downloaded here, with future editions to be released on a quarterly basis.