Roux Scuro Lookbook

Untitled

The second AW14 release from Roux. focuses on the qualities of bold contrasts, drawing its inspiration from the artistic technique of Chiaroscuro, literally meaning ‘light and dark’ and how the strength of darkness often defines light. To fully appreciate the relationship, the project, shot by renowned street photograper Mr Whisper, relies entirely on the natural shadows and highlights produced by the city, with no additional lighting introduced. The continuous focus on prominent angles and obliques the environment casts is distinctive across the shoot. Consisting of a tonal black-on-black varsity jacket and shirt, tonally contrasting sweatshirts and joggers in a lighter grey marl, and three black-on-black t-shirts limited to 48 prints, the collection marks an increase in product categories since the launch in August.

Untitled 2 Untitled 3 Untitled 4 Untitled 5 Untitled 6 Untitled 7 Untitled 8 Untitled 9 Untitled 10 Untitled 11

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s