Drawing on nearly 10 years experience living and working in London’s Soho district, Roux. founder Greg White and those involved with the label continue to be inspired by the people, architecture and style that embody the area and seek to imbue their clothes with the same unique qualities. Roux.’s presence has been achieved in partnership with advertising agency Kastner & Partners in London, by using the agency’s creative strength and resources to bring the label’s vision to market.
The first AW14 drop from Roux. is a collection of carefully considered hand-printed t-shirts, inspired by the often over-delivered, and suggestion that it’s all been done before. Predominantly monochrome in delivery with subtle uses of teal, the graphics follow designer Greg White’s favoured style of bold shapes, repeat patterning and subtle concealed messages.
Printed in the UK onto a soft mix of 50% cotton 50% modal t-shirts. Buy HERE