Concept by Cruise brings you its latest Spring/Summer 2014 Edit, complete with the most sought-after street style labels sourced from around the world, including Wood Wood, Moncler W, Filling Pieces, Common Projects, Nike, Our Legacy and Garbstore. Inspired by the concrete locations of North East England, the bold prints, textured fabrics and iconic footwear of the popular labels are brought to life in stark contrast to the bitter-sweet, industrial backgrop which personifies the region. Shop online HERE