First introduced in 1999, LEVI’S RED is a premium concept collection by Levi Strauss and Co. that is dedicated to reinventing the iconic Levi’s 5-pocket jean and proposing new forms and aesthetics for jeanswear. LEVI’S RED garments are notorious for being experimental, technical, and complicated to manufacture.
Ahead of the launch of the first LEVI’S RED collection to be released in seven years, which will be available worldwide exclusively at LN-CC.COM, LN-CC have curated a selection of key pieces from the first ever LEVI’S RED 1999 collection. Entitled ‘Twisted RED’, the collection was a turning point in reinventing the classic 5-pocket jean and a seminal moment in the evolution of denim – paving the way for eight RED collections over the past 15 years. Buy the archive here