Last Thursday night I had the pleasure to joining influential buyers, bloggers, and general movers and shakers from the menswear industry (don’t know why I was invited!?) to the opening of British Heritage brand, WOLSEY’s flagship store in good auld London Town.
Regular readers will know I have done a number of posts regarding Wolsey’s products, the main reason being I believe that this brand has been in hibernation for a long time, and now on the cloud of the heritage culture we have created in the industry will reach heights that it hasn’t before in its 257 years.
So then the store…. Located on Brewer Street in the heart of Soho, the store feels like Wolsey’s ethos contemporary styling of iconic classics. Brushed steel beams, exposed brick walls, aged wooden tables and original draper’s cabinets. To be honest it was totally what I expected the shop would look and thats not a criticism, it does what it says on the tin not another brand that produces a cutting edge design on the facia and interior and forgets that it no way reflects the product thats housed in it. The product, ascetics and the feel of the store perfectly fit together for me a store where you want to shop.
Check out the store for yourselves
83a Brewer Street
London, W1F 9ZN