Firstly I’m a huge fan of the classic denim jacket, and these are some of the best I’ve seen in a long time.
The Denim Jacket Project sees the high street store commission six British and American designers to have a crack at reinventing the classic jean jacket. It’s no easy feat: the jean jacket has long been a staple of men’s wardrobes. While fashions come and go (stone-washed, indigo or acid wash denim, slim fit or boxy), the general idea hasn’t changed a huge amount since Levi’s started producing them in the early 1900s.
One most high profile name on board is the British designer Oliver Spencer, known for his relaxed casual tailoring and outerwear. Here he has taken inspiration from the classic leather biker jacket and recreated it in a bright blue denim.
I expect one of the most popular jackets will be the one by Katie Eary, who has used bleached out denim and added a detachable borg collar. It’s an unassuming, simple design – until you unbutton it. It’s lined in a bold animal print. Very on-trend this spring is the offering by Topman Design, which is my particular favourite Topman’s in-house design studio. It’s based on a 1930s shape and has been created made from a dark, polka dot printed denim. The other designers on board are Lou Dalton, Shaun Samson and Mark McNairy. See all the designs below
Denim Jacket Project launched yesterday , April 4, and is available at Topman Oxford Circus, Topman General Store Shoreditch, Topman General Store Seven Dials, Topman.com, Harrods, Selfridges, Topman Manchester Arndale.