Another colab with for collete! Kenzo is relaunching – not officially a relaunch, but it feels that way, ever since the Opening Ceremony design duo has taken over the creative direction of the iconic French brand. Now we have to see how the brand develops and more importantly if it gets excepted again in the market by the young and fashionable, because that is certainly where they want to be again. I had the chance to view the Autumn Winter 12 collection a few months back and to be honest it was looking really good, very street wear looking which in my opinion is a good way to go looking at the rejuvenation of brands like Givenchy. I do think it’s going to take a number of seasons to be accepted again in the UK though.
Together with colette they present their classic logo sweater in several jungle patterns. I seen the sweaters during Paris Fashion Week on a couple of Kenzo employees and they are exactly what you would expect – cheap looking 80s logo sweaters and I think that is exactly what they wanted to achieve and what will give them at least for the start that much needed cool.
