Bianchi By Gucci

Founded in Italy in 1885, Bianchi is the oldest bicycle manufacturer in business today. The company has partnered with Gucci on a pair of bicycle models designed by Gucci Creative Director Frida Giannini. It’s a collaboration that makes more sense than one would initially think. As Giannini explains, “Ever since Gucci’s founding, traveling in style has been at the heart of the house’s designs.” In this case, those designs take the form of two bicycles built for two different types of rides, both adorned with Gucci’s signature green/red/green web stripe. One is a single-speed road bike made with white hydro-formed steel with custom brown leather grips and saddle. The other has a matte black carbon fiber frame and disc brakes, perfect for off-roading or rugged city streets. The concept of traveling in style is completed with matching accessories made up of helmet, gloves and water bottle. The Bianchi by Gucci bicycles are available at select Gucci boutiques worldwide, as well as the Bianchi Cafe & Cycles concept store in Stockholm.

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