With all the hype surrounding the seminal ‘box logo’ T-shirts that Supreme released for its 20th anniversary, retailer Kopbox dug into its archives to compile the various iterations the iconic logo has seen over the years. Some may fondly recall the collaborations with KAWS or A Bathing Ape, which may have been its first interaction with either brand – Supreme has done its fair share of trendsetting over the years. Yet digging further, the myriad two-toned, monogrammed, and straight up deconstructed versions of the ol’ box logo are a fond trip down memory lane for any fan. Enjoy samples here, then head to Kopbox’s site for the full archive.
New York skate brand Supreme celebrates its 20th anniversary this year. We actually like the fact that they keep it simple for this one. They could have done a series of high profile collaborations, but we get that from Supreme basically all year already. For their 20th anniversary the brand presents a Taxi Driver-inspired graphic T-shirt, their iconic box logo T-shirt, as well as both graphics on a skateboard deck. These two T-shirts were released on opening day 20 years ago and these two will be released for the occasion. And that’s it!
The Supreme 20th anniversary collection will release at its own stores in New York, Los Angeles, London and online on April 24, and in Japan on April 26.
Bulgarian artist Simeon Georgiev is back with his latest series of illustrated streetwear staples exclusively for Highsnobiety. This time featuring the mischievous trio Huey, Dewey and Louie, the identical triplets come outfitted in Supreme, Nike, Givenchy and MORT. In the first set, the identical triplets double up on the unmistakable box logo, with each monochromatic outfit set against a matching pair of Air Max 1s. Inspired by the dark color palette used by Paris’s MORT crew in the second set, Georgiev complemented New York Fashion Week’s most popular cap with leather jackets and aggressive, high-top, star-studded Givenchy sneakers.
Comme des Garçons SHIRT and Supreme recently teamed to produce a special 2014 Spring/Summer Collection with Vans chiming in with a set of footwear offerings as well.
Using the same fabric Comme des Garçons used for the apparel items, Vans re-interpreted both the Sk8-Hi and the Era, incorporating the signature visual themes of the collection. The Era, appearing in both black and red, combines both white polka dot and stripes for the upper and features the Supreme tag stamped on the heel and Comme des Garçons SHIRT printed on the white rubber outsole. The Sk8-Hi features a similar upper while also paying a graphical tribute to late NYC skate legend Harold Hunter.
Comme des Garçons SHIRT and Supreme recently came together to present an editorial previewing their Spring/Summer 2014 collection. Featured patterns for the season included simple pairings of polka dot and fine stripes in red and black. These appeared across a selection of caps and shirts, including a snap button-up with a mandarin collar. Other items of mention included both a printed graphic tee and jacket featuring NYC skateboard Harold Hunter. This editorial showcased the talents of models Sara Grace Powell, Aaron Bondaroff, Alex Olson and Tyshawn Jones.
Supreme’s web shop has now reopened with the brand’s all new Spring/Summer 2014 items. Amongst its new range is this custom-fit Schott suede bomber jacket with contrasting cotton lining, ribbed collar, cuffs and waist band, and a full zip front with double entry pockets. The jacket is offered in a gorgeous royal blue colorway, as well as black and brown versions. Made by Schott exclusively for Supreme, the Spring/Summer 2014 suede bomber jacket is now available
Being that the realm of fashion is fixated on offbeat collaborations, have you ever wondered what you happen if your beloved childhood toymaker partnered with your favorite clothing brand? Acting on his own curiosity, graphic illustrator Simeon Georgiev created 3D renderings of LEGO figures sporting a few streetwear brands that currently grace his closet, including Supreme, Hood By Air and Boy London. Head over to Georgiev’s Tumblr for a look at some of his past creative projects.
Is it even possible to wear something from Supreme yet be discreet about it? The answer is yes and one example is the new Supreme Stencil Metal Plate Beanie. Made in 100% acrylic with a cuffed hem brim, each also comes with a small stencil cut metal plate Supreme box logo. Available in Orange, Pine Green, Black, Bright Blue, Burgundy, and Heather Grey, all are on sale now through Supreme retail locations in New York, Los Angeles, London, Japan, and its online store.
In a run-down mall off of Elizabeth Street in Chinatown, Unique Hype Collection is in the business of buying clothing from brands like Supreme at retail prices, waiting until the items have sold out, and then putting those items up for sale with a significant markup. “I’ve brought in seven figures a year for the last two years,” Peter, the owner of the store, recently told The New Yorker. Peter hires between ten and thirty people to stand in line each time Supreme releases clothing, allowing him to profit substantially once the items have sold out.
“Every other brand besides Supreme sees a design that sells out, and so they make it over and over. But if Supreme knows an item is selling, they’ll stop making it, never make it again, and try something else.” This is why, as Peter explains, “Supreme is the only brand whose clothing becomes more expensive as time passes. Every other brand, except Polo maybe, if you don’t sell it this season, it’s not going to move.”
The entire article can be read over at The New Yorker.
After the VANS collaboration and other related accessories, one of the last component that will complete Supreme‘s “Stars” theme mini-collection, the Supreme Stars Camp Caps, are here. Made with 100% cotton twill and embroidered with black stars in an all-over design scheme, the easy fitting caps are available in navy, black, olive, and much sought after woodland camo.