In highlighting London’s colorful past and vibrant culture, vodka distillery ABSOLUT enlisted Jamie Hewlett (of Gorillaz and Tank Girl fame) to condense the city’s vibe onto a limited edition art bottle. Like Andy Warhol, Keith Haring, Damien Hirst, Jean-Michael Basquiat, Louise Bourgeois, and others before him, Hewlett touched-up the bottle with his own signature depiction of London’s past d00 years, first as the backdrop of Dickensian novels, the Dandyism and Savile Row styling at the turn of 1900s, to subsequent raise of hippie, Ska, Punk and 80′s chic in the last century. Celebrating the city’s wealth of tradition and heritage, the ABSOLUT LONDON Edition Art Bottle by Jamie Hewlett will be available through department stores Harvey Nichols and Selfridges on March 1st. In conjunction to the launch, ABSOLUT will be giving away 50 bottles through its Instagram starting today, February 9th. For more details on its availability and a chance to win one, simply visit ABSOLUT UK Facebook page for more information.
Love this – must get another bottle!