This is crazy Rick Genest aka Zombie Boy as you’ve never seen him before….without his tats!
The tattooed model is unrecognisable in the new DermaBlend advert in which he promotes the brands concealer and make-up remover. The Go Beyond the Cover video begins with question: How do you judge a book? and shows Zombie Boy – real name Rick Genest – sitting on a stool with flawless skin. The 25-year-old – who shot to fame after starring in Gaga’s music video for Born This Way – then begins to wipe a cloth across his chest, and for those who aren’t familiar with his normal look will be quite surprised.
The Canadian model is covered in skeletal tattoos that make his body resemble a decomposing corpse, and all is revealed as he begins to wipe away the DermaBlend concealer with the brand’s make-up remover. The bilingual star modelled Thierry Mugler’s latest collection at Paris Fashion Week earlier this year, but before his new found fame he was living on the streets of Montreal doing window cleaning and performing as a circus freak to find the funds for his next tattoo.
Genest is entirely tattooed from the waist up but plans to extend the body art down his legs too, which to some people may be a shock but it’s undeniable that his odd love of tattoos seems to have done him a favour so far – and of course if he ever gets fed up of them all he has to do is reach for a bottle of DermaBlend.