Superga Photoshoot ft, Alexa Chung

Superga are celebrating their 100 year anniversary with a photoshoot with Alexa Chung for Spring Summer. Born in 1911 in Turin, Walter Martiny began producing rubber-soled footwear under the name Superga. By 1925 his designs had evolved with the use of vulcanised rubber soles and the Superga 2750 Heritage style was born. Already a fan of the brand, choosing the iconic 2750s as part of her everyday wardrobe, Alexa Chung came on board as the face of the new campaign for the centennial year.

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